7. Go Ahead, Break The Rules
The Job: To use simple markings
The Mess Up: Confusing arrows
The Cost: Reduced sales
Major appliances have all sorts of strange settings these days. While it’s a little hard to say what this particular item is, what we do is that it’s incredibly confusing. The downward arrow points to decrease, but then the upward arrow points to increase.
It’s a mind-boggling situation that could have been avoided if someone in the design department had laid off the Bud the night before. We don’t know for sure, but a mistake like this could have easily impacted sales of the product. When it comes to appliances, we want them to make life simpler, not harder!